Steinbeis Master-Student in Marketing (f/m/x)

Step out of your comfort zone, excel and redefine the limits of what is possible. That's just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.

In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.

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Become part of our team and shape a future in which clear vision and professional success go hand in hand - united at an award-winning Great Place to Work.

We are looking for a proactive Steinbeis student (Dual Master program) to support the marketing and community management of the ZEISS Business Partner Program. Working closely with the Manager Marketing & Digital, you will contribute to enhancing business benefits, creating marketing tools, and assisting local teams in rolling out these benefits globally. Your tasks will be:

• Support in developing and implementing retail marketing and branding strategies to enable the long-term business success of our ZEISS Business Partner Program participants

• Support in developing and implementing global campaigns and business benefits over all touchpoints and in all markets, ensuring global consistency and regional efficiency

• Take on operational tasks idependently, such as the social media channel management of ZEISS VISION CENTER and the digital marketing support for these premium customers

• Prepare reports and KPI analyses to support performance tracking

• Support the management and development of the ZEISS VISION CENTER community and ensure an ongoing experience sharing among the group

• Plan, implement and optimize community mailings for the ZEISS VISION CENTER owners around the world

• Develop an editorial plan for continuous communication and implement the automated processing of communication measures

• Operate within a global corporate matrix, coordinate projects cross-functionally and ensure alignment with local teams and agencies

• Bachelor's degree in Economics, Business Administration, Marketing or Communication, with a interest in pursuing a dual Master program in collaboration with Steinbeis

• Work Experience or initial marketing skills, especially in digital marketing

• Strong organizational and communication skills, paired with a customer-focused and collaborative mindset

• Strategic thinking as well as strategy development skills

• Knowledge of Salesforce Marketing Cloud, Adobe InDesign and Photoshop is highly preferred

• Proficiency in Microsoft Office (Word, Excel, PowerPoint)

• Fluent in English, written and verbal